Interview With “Marketmentoro”

Give us a few information about your organization.

Marketmentoro is a boutique technology mentoring and consulting agency based in Cyprus, providing top-notch services to enterprises and Research Centers all over Europe. Founded in 2009, Marketmentoro quickly established itself in the consulting services market of the country. Its main goal is to inform companies of grants from the EU, as well as the Republic of Cyprus and other foreign institutions, and support them through the process of getting the said funding. For these purposes, it is staffed with a highly inspired team of scientists from various disciplines, who have thorough experience in the coordination, management, and implementation of national and European research programs. In the consultancy sector, the company’s services include, inter alia, the following: strengthening businesses’ competitiveness; innovation and technology management and transfer; strategic planning and business design, development and coaching; digital transformation; agile project and company management; training (mainly through e-learning) and evaluation of staff. Marketmentoro’s most recent activities aim at the amplification of knowledge and the use of testbed facilities.

What inspired you to create your organization?

Marketmentoro was founded in 2009, at a time when the global economic environment was volatile and amid unforeseeable changes. It was sure, though, that it would be shifting to a new economy. Cypriot companies, especially small and medium-sized enterprises, were already facing (and still do) significant competitiveness problems, thus, was identified as a major market gap, a need. Filling that gap and covering that need was the main driving force behind the creation of Markementoro.

What is your field of expertise?

Marketmentoro’s activities revolve around digital transformation and innovation management in several sectors such as agri-food, public safety, entrepreneurship, social inclusion, etc. We try to keep a 360 approach as our expertise and disciplines allow us to do so. The company offers a variety of services and is structured in four respective pillars: consultancy services, information on national and international funds and support to projects’ implementation, elaboration of proposals, pitches, coaching, and training.

What is your organization’s impact on society?

Our vision in Marketmentoro is the amelioration of human wellbeing. We rely on a highly-skilled base of professional services, consulting teams, and high-end software solutions and we believe we meaningfully impact on the Cypriot and European society through our innovative ideas and solutions, by helping our customers deliver high-quality projects in the areas of our expertise. Especially through our vocational training programmes, we contribute to the lifelong education of companies’ staff, which in turn improves societies, with the delivery of higher quality services and tangible benefits for people, both from a consumer and citizen perspective.

What are some of your most important collaborations on EU Projects?

Marketmentoro has participated in several European consortia, for the implementation of projects for the development of vocational skills, through education, training, and mobility, as well as the exchange of best practices. Such programmes are the ECODESforFOOD+, TANOCOMP, Antitorture Cyprus, and NARA. We have also participated in more specialized and technical projects, concerning the training on matters of management and operation of biogas production units and the use of alternative sources, such as DELOS, as well as the amplification of knowledge and use of testbed facilities, like AKUT. Marketmentoro has collaborated with partners from Denmark, Germany, Greece, Luxembourg, Sweden, and Spain.

What is something your organization achieved that you are proud of?

First and foremost, in Marketmentoro, we are proud of the fact that we have established a strong and lasting presence in the Cypriot consultancy services market, following a continuous rising path, through the effective use of new technologies and the continuous expansion of our services, counting by now more than a decade of life and experience. We pay particular attention to the quality of our services, through which a high standard is always part of the methodological procedure followed. Despite being a small team, we have become a reliable and competitive partner, with many affiliations, aspiring to expand even more.

What kinds of projects do you want to work on?

Our ideas for future projects revolve around Corporate Social Responsibility of companies with relation to climate change mitigation and adaptation issues, as well as waste management.

What is it that you are looking for, from an EU partner?

Marketmentoro has participated in various consortia with partners coming from numerous European countries. We always look for motivated, intuitive, and reliable partners with fresh and innovative ideas, who want to meaningfully impact on society and are willing to work hard to that end.

How did you get to know the EU calls platform?

EU calls platform was suggested to Marketmentoro through word of mouth , by a partner of a previous project.

Why did you choose the EU calls platform to assist you with your work?

The overall statistics of previous consortia, the number of calls, partners, and funding programmes of the platform demonstrate a successful course, which creates a sense of reliability and attractiveness for the development of further collaborations, providing an ideal environment for companies such as Marketmentoro.

Are you satisfied with the EU call services?

EU calls platform has many positive attributes. The features of the personalized profiles render it a very user-friendly platform, which is up-to-date, as its content is often renewed. All in all, it is a useful tool for network expansion, whose services are very satisfying and valuable.

Would you recommend EU calls to others?

EU calls platform is an excellent forum for companies in search of funding opportunities and suitable partners in the EU context, therefore, we would highly recommend to other users.